Barbara Fedida's experience as a media executive and journalist with a track record in casting, e-commerce and business strategy uniquely positions her as a leader in understanding today's consumer focus as well as the digital present and future.  

As the founder of the Casablanca Strategy Group, she is sought after by a wide variety of businesses and individuals who are looking to unify cross-functional teams and ideas to serve communities and drive revenue.  In addition to inspiring creativity and unlocking untapped potential, Barbara Fedida is known for her problem solving abilities and wise counsel. Her depth of experience and broad network developed over decades in media allow her to bring clients unparalleled opportunities.