Barbara Fedida
Founder, Casablanca Strategy Group
Barbara Fedida is an Emmy, Peabody, Murrow, Webby and Telly Award-winning television executive, journalist, and media strategist, and one of the most consequential talent architects in broadcast news history.
Barbara brings her unmatched expertise in content, talent, branding, and business strategy to media and enterprise clients. She continues to shape culture through various projects including: producing a record-breaking Shoah Foundation gala for Steven Spielberg featuring Bruce Springsteen and Meryl Streep, conceiving award-winning ads for the University of Southern California, advising the Lincoln Project, successfully rebranding Anthony Scaramucci's public image, launching Born Lucky as a New York Times instant bestseller, and creating the Webby winning podcast Lost Boys, heard by millions.
As a senior leader at Disney and ABC News, Barbara transformed the network's identity, championing diversity and excellence at a scale recognized by Disney CEO Bob Iger. Renowned for her strategic vision and unparalleled ability to connect dots and people, she is uniquely skilled at finding exceptional talent and supporting it to do exceptional work. She began as Peter Jennings' globe-trotting producer and ended up on The Hollywood Reporter's and Variety's lists of New York's most powerful media figures.
Consulting
Barbara Fedida is an award-winning media executive who works at the intersection of journalism, sports, finance, entertainment and culture. She understands how they are interconnected and how to leverage their influence for the benefit of her clients.
Barbara is an expert at leading through disruption, branding, organizational development as well as cultivating and developing fresh talent and ideas.
Services
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Content Creation
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Strategic Counsel
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IP Advisory
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E-commerce
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Digital Media
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Streaming
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Brand Building
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Talent Spotting & Whispering
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Marketing
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Team Building
Media, IP Advisory Content Creation, Branding, Talent Advisory and Business Strategy
Barbara Fedida is a television executive, media consultant and award-winning journalist. She is the founder and principal of Casablanca Strategy Group (CSG), an advisory firm serving media and business clients.
Barbara Fedida is your go-to consultant, specializing in helping businesses navigate today's complex and ever-changing landscape. Drawing on her experience working for some of the most prominent people and corporations, Barbara offers bespoke services to help your business achieve sustainable growth and stay competitive. Contact Barbara today to learn more.